A nationwide survey concerning online gambling was conducted by a well-known business advisory firm AlixPartners in the USA. Its results are really good for the gambling fraternity. For example 35 percent of gamblers confirmed that they were interested in gambling online and the only thing stopping them was that it is not legal yet.
A nationwide survey concerning online gambling was conducted by a well-known business advisory firm AlixPartners in the USA. Its results are really good for the gambling fraternity. For example 35 percent of gamblers confirmed that they were interested in gambling online and the only thing stopping them was that it is not legal yet. And just 15 percent of gamblers thought that playing online would interfere with going to land based casinos. Fifty seven percent of active gamblers said that they would choose for wagering those online casinos run by land casino brands, while fifty eight percent of them confessed they would be interested in earning the loyalty points that could be redeemed at land casinos. The fact that land gambling and online gambling do not seem to interfere with each other is surely good news for American gambling. The in-depth evaluation of the factors influencing some key gaming-activity decisions like:
- Win expectations
- Bankroll requirements
- Customer-service levels
GSA (Gaming Standards Association) has the list of famous members among which are Bally Technologies, Aristocrat Technologies, WMS Gaming, Ontario Lottery and Gaming Corporation, International Game Technology. An online gaming committee was set up by this organization, which now can consult with industry leaders in order to identify potentially problematic issues as well as develop a good framework for technical standards of online gambling.
Mario Galea used to be a Malta regulator and now his name associates with this initiative. According to him online gaming needs a multitude of standards across many different domains if the protection proper regulatory monitoring are to be ensured. But a unified global communication standard would surely serve good in lowering integration costs and increasing communication speed. Also it would help to keep on with providing innovative technologies.
Peter DeRaedt who is the president of GSA stated that as online gaming has existed for over eighteen years, but somehow many people have no proper understanding of what it is. According to him the collaboration is also highly important. He said that collaboration has to be in terms of affiliations with those industry organizations that exist already in order to create partnerships that would be able to move the industry forward. This role was played by GSA in case with the land-based casinos for over fifteen years, which is the reason why GSA is the leading force in this area.
GSA polled over one thousand adult Americans interested in gambling during an independent survey taken between the 25th of January and the 29th of January. The survey concerned many forms of gaming among which were the race-track betting, lotteries, sports books, online gambling and destination casinos. Five highly important factors that players take into consideration when choosing an online gaming site were listed in the survey. Among them are ease of navigation, ease of registering, availability of options at desired wagering levels, lack of wait times for desired activities and security of deposited funds and financial information.